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23 March 2010

Yes, but...

Nokia started out as a paper mill company. They expanded into electricity generation and merged with a rubber galoshes manufacturer.

The obvious infrastructure for a multinational telecommunications company.

I imagine, at multiple junctures in their corporate history, someone had a pretty good reason for not doing something different. They probably had SWOT analysis and market research indicating the problems associated with expansion or alternate thinking.

Racing has plenty of reasons for not changing anything.

All parties remain entrenched in the way things have always been done and people just don't change the way they drive home from work. It's just not done.

Seth Godin, in a recent post, vents at 'everyone'. Everyone that says things are they way they are and they cannot change. Everyone in racing is what is wrong with the game.

Flowing Data links to a few sites willing to search for data, for a fee. Seems like a good opportunity for someone to pay for a search of all PP's for all horses running in the last few years and start an open source site for race horse PP's.

A mechanism must exist for making PP's free. Once the database is generated, the trick rests in maintaining it. Google must have a thing in Beta where they can generate running lines with a laser pointer or something. A camera with points of call Google mapped into it and a stopwatch. I mean the solution can't be all that hard.

I think the control of PP's is why racing is so resistant to embedding horses with those RFID tags. It would then just be too easy to make your own running lines and compete with Equibase.

I also think the guy who feeds the Loch Ness monster had Kennedy taken out and kidnapped the Lindbergh baby.

Reasons abound for not doing anything. It proves easy to say no. Everyone has reasons.

Not everyone wrote King Lear. Not everyone gets to pilot the VSS Enterprise.

3 comments:

Anonymous said...

I loved Kennedy but never trusted his brother Ted Kennedy. He always looked drunk to me. Do you think he was trying to get action off the lady he was driving home during the Chappaquidick incident?

Anonymous said...

You are obviously a smart guy. Yet, you pose the most stupid quetions. PP's are not free because a for profit company needs to pay the employees that compile the data, produce the info, etc.

Should private charter co's fly customers for free? Should Southwest offer seats for free?

Wind Gatherer said...

Anon2-

Your point is well taken and I understand why they think they need to charge for the PP's, I wasn't confused as to why they charge for them. I think my argument centers on the fact the model is wrong.

Working on your aviation example, charter operators and airlines do not charge you to look at their fee structure or their schedules. The end product is what you pay for and access to that information is provided free.

How long would Orbitz or Travelocity remain in business if you had to pay to get a quote?
If a restaurant charged you to look at a constantly changing menu, how often would you go there?

Why is it the NFL and MLB provide all their stats free? They don't make money from bettors, they make money from fans and giving fans access to information is what keeps them there. They provide a product, for a price, and allow fans to freely study whatever information is available.

I don't think the current model is sustainable and holding on to it tighter is what prevents this game from exiting the death spiral it is in.

There are greater issues to resolve. I am not saying this is the most pressing one. You can't market the plague, no matter how snazzy the slogan. I think, if this game makes any headway into the mainstream, somebody will come up with a way to make that information free and paid PP providers will wonder where they went wrong. The newspaper industry held on to its print media far longer than it should have and look at the industry now. What will happen to all those employees when someone cracks the PP code?

People obviously love to gamble. This game has a singular place within that universe. This game is tripping over dollars to pick up pennies.

Thanks for checking in. I appreciate you keeping me honest.

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