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Epic fail.

A missed opportunity.

The NTRA Live! experiment, while well intentioned and a positive development, signifies the inadequacy of that organization's management capabilities, given the server meltdown.

With an eager audience and one clamoring for an opportunity to view its stars in an open medium, the NTRA underwhelmed in its promise to deliver anything worthy of this game. The shortsighted nature of this organization has become monotonous in its pathos.

I don't blame the IT department-and by department I hope I am not referring to Waldrop's nephew; trying to handle that amount of traffic on a Commodore Vic20 is an Augean task. I understand the NTRA is underfunded and probably short staffed-Alex Waldrop might want to consider cutting his salary to funnel cash to the server acquisition department-but to so disappoint a captive crowd heralds the time for this game to look elsewhere for its promotional wing.

It reminds me of the French revolutionary who looks upon a rushing crowd and says, 'There go my people, I must find out where they are heading, so I can lead them.'

Boolean query: Anyone with a Mac and a dotTv domain could have pulled this operation off with fewer glitches?

What would it take for a small yet dedicated cadre of knowledgeable individuals to form a legitimate marketing/promotional organization, at a fraction of NTRA's operating budget, to give this game the professional face it deserves?

Conan O'Brien is looking for work. He recently Twittered he was going to follow some random person and she went from three to over 20,000 followers!!

He has a captive audience and knows how to marshal it. Why not throw an obscene amount of money at him and have him host a weekly show? Get Randy Moss as the straight man-he can't be happy with the way ESPN is treating the game.

Signal rights and what not might be a challenge but if this past weekend proves anything, it is people want access to the game, will allocate their attention to it and follow it with their cash. Tracks should be champing at the bit to get their product out into the mainstream-don't they teach that in Marketing and Business 101?

This platform could allow tracks and the game at large to cater directly to the customer and provide them with what they want at marginal cost. This study, while probably biased, seems to indicate just that.

Maybe the NTRA will learn from this. Maybe they will beef up their servers or steal a Linksys connection from the local Starbucks. Maybe tracks will realize the potential for growth through cooperation and the free distribution of their signal.

Maybe they will connect on their next opportunity but maybe they don't have too many of those left.

Because if you miss enough of them, that's the ballgame.