Who knew Seth Godin was an avid reader of this dusty, forgotten corner of teh interwebs I call home. An excerpt:
That's where the first trend comes in... the artists, idea merchants and marketers that are having the most success are ignoring those that would rubberneck and drive on, focusing instead on cadres of fans that matter. Fans that will give permission, fans that will return tomorrow, fans that will spread the word to others that can also take action.
It's worth being one of the few who actually read the whole thing.
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