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18 December 2008

The sniff test

Burger King released a body spray for men that is supposed to smell like a flame broiled whopper.

I don't know that I would want to smell like meat but here is a business that is taking the best of what it does and creating some sort of buzz behind their product.

I know nothing of marketing but I imagine that one of the basic tenets is to make the thing you do the best, appear indispensable to everyone. Horse racing could learn a lot from this stunt.

I just wonder what cobra venom smells like.

2 comments:

Anonymous said...

The idea of a Biancone body spray is fun, the cobra venom fragrance can even help deaden any pains you feel. But if anyone made a candle that smelled like horses, saddle leather, or even shoo-fly, I'd be a customer.

Gerald Cook said...

Hi thanks for sharinng this

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