Since I can't come up with any brilliant ideas of my own, I am happy to steal some from better minds.
Much has been posted in the last few days regarding the state of the industry and the upcoming congressional hearings, the battle for ADW revenue and across the board purse cuts at several tracks. The product, in its current incarnation, is flawed.
History and tradition are all well and good but there are times when new blood is needed. Baseball lowered the mound and brought in the DH (nobody consulted with me on that), hockey put that glowing thing on the puck...well nevermind that one, american football brought in instant replay and even football experimented with the golden goal.
Horse racing, meanwhile, has only adopted higher takeouts and anabolic steroids.
What if, the jockey club or whoever is in charge of such things, allowed...wait for it...promotional logos on the jockey pants and saddlecloth? I know, they did that already but they could do it more. Allow the jockeys and whatever owner wants to, to place ads on the silks and pants. They could agree to a certain percentage of that ad revenue to go to the owner but most of it would go to the tracks purse structure. Work out the details...I'm just the idea man.
Don't like the ads on the silks and pants? What if they clipped it into the horse when they shaved them?
What if BMW Oracle formed a racing partnership? Exxon Mobil? National Geographic? Viagra? Would they own any geldings....?
Talk amongst yourselves.
16 June 2008
Which one of these is not like the other?
Labels:
ADW,
business,
steroids,
thoroughbreds,
U.S. Congress
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1 comment:
NASCAR on hooves!
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