Epic fail.
A missed opportunity.
The NTRA Live! experiment, while well intentioned and a positive development, signifies the inadequacy of that organization's management capabilities, given the server meltdown.
With an eager audience and one clamoring for an opportunity to view its stars in an open medium, the NTRA underwhelmed in its promise to deliver anything worthy of this game. The shortsighted nature of this organization has become monotonous in its pathos.
I don't blame the IT department-and by department I hope I am not referring to Waldrop's nephew; trying to handle that amount of traffic on a Commodore Vic20 is an Augean task. I understand the NTRA is underfunded and probably short staffed-Alex Waldrop might want to consider cutting his salary to funnel cash to the server acquisition department-but to so disappoint a captive crowd heralds the time for this game to look elsewhere for its promotional wing.
It reminds me of the French revolutionary who looks upon a rushing crowd and says, 'There go my people, I must find out where they are heading, so I can lead them.'
Boolean query: Anyone with a Mac and a dotTv domain could have pulled this operation off with fewer glitches?
What would it take for a small yet dedicated cadre of knowledgeable individuals to form a legitimate marketing/promotional organization, at a fraction of NTRA's operating budget, to give this game the professional face it deserves?
Conan O'Brien is looking for work. He recently Twittered he was going to follow some random person and she went from three to over 20,000 followers!!
He has a captive audience and knows how to marshal it. Why not throw an obscene amount of money at him and have him host a weekly show? Get Randy Moss as the straight man-he can't be happy with the way ESPN is treating the game.
Signal rights and what not might be a challenge but if this past weekend proves anything, it is people want access to the game, will allocate their attention to it and follow it with their cash. Tracks should be champing at the bit to get their product out into the mainstream-don't they teach that in Marketing and Business 101?
This platform could allow tracks and the game at large to cater directly to the customer and provide them with what they want at marginal cost. This study, while probably biased, seems to indicate just that.
Maybe the NTRA will learn from this. Maybe they will beef up their servers or steal a Linksys connection from the local Starbucks. Maybe tracks will realize the potential for growth through cooperation and the free distribution of their signal.
Maybe they will connect on their next opportunity but maybe they don't have too many of those left.
Because if you miss enough of them, that's the ballgame.
14 March 2010
System timed out...
08 March 2009
Randy Moss on The Daily Show
He shows up at 4:20. (You will need to sit through a media blitz from Philadelphia Cream Cheese.)
Tell me I'm wrong...Come on.
19 June 2008
Sound and fury
Class will tell.
The House Subcommittee on Commerce, Trade and Consumer Protection concluded its hearings today sans "Babe" Dutrow. He was a vet scratch apparently, feeling under the weather. Maybe he could have used a shot of Winstrol. The chairwoman Jan Schakowsky stated that the committee had not received word from Dutrow that he would not make the hearing. Dutrow claims he informed the committee of his planned absence. I wonder who is not telling the truth?
Update: Dutrow apparently was telling the truth. (10:15 in Paulick's live blog) Sorry Babe.
The panel, by and large, expressed its frustration with the industry in general and its eagerness to ban the use of medication in racing. A consensus was reached on the need for a governing authority for horse racing and the dysfunctional status of the current system, with the glaring exception of Alex Waldrop, president and CEO of the NTRA. Like the entertainment director aboard the Titanic, he claimed-with a straight face worthy of Oscar nomination-that the industry was best positioned to regulate itself and was making great inroads towards achieving self governing credibility. (My words, I'm not a journalist so I'm paraphrasing.) You bloody wanker, have the brass to step up to the plate and admit that you and the entire industry are useless and detrimental to the sport in general. Nobody wants to be told what to do but have the simple decency to admit that after so much time to fix your own mess you need to let someone in to do it for you. Piss off.
But I digress.
Curiously, TOBA has a new owner video thing on the Bloodhorse and in one of their presentations Dr. Chip Johnson, DVM, states that he, as a vet, has a truckload full of great stuff to make your horse run faster. WTF?!?!?!?!?!?!?!?!?? In the intro to the whole series, the moderator states that the purpose of TOBA is to increase the economics and integrity(IN THAT ORDER)of the sport.
Dutrow with his absence and Waldrop with his shrill cry of "...nothing to see here" prove that in the end, this whole charade was the classic "...tale told by an idiot, full of sound and fury, signifying nothing."
Class will tell.
The Bid
Greatest horse ever to look through a bridle
