$2 to show on the 7 to win

Insurance insurance. How much could handle increase if you allowed players to cover their losses with an insurance bet. It works in Vegas.

Speaking of insurance, what if track management purchased intrade contracts on handle movement from week to week. Or month to month. Meet to meet. Put up ten percent(or one percent) of previous meet handle on the contract and bet on the direction. If the handle goes up, they win and those monies go to the purse structure. Gives them an incentive to improve the product, work with horsemen's groups and not cut off signals to ADW's.

Maybe ADW's could play the same market. A collaborative effort.